Privacy Policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data refers to any data that can identify you personally.

1.2 The data controller for the processing of personal data on this website in accordance with the General Data Protection Regulation (GDPR) is Noiré London. The data controller is the natural or legal person who alone or jointly with others decides the purposes and means of processing personal data.

1.3 This website uses SSL/TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize a secure connection by the "https://" in the browser address bar and the lock icon.

 

 

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website for informational purposes only (i.e., without registering or providing additional information), we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following technical data required to display the website:

  • Visited website

  • Date and time of access

  • Amount of data transferred in bytes

  • Source/referral from which you reached the page

  • Browser used

  • Operating system used

  • IP address (possibly anonymized)

Processing is based on our legitimate interest in improving the stability and functionality of our website (Art. 6(1)(f) GDPR). Data will not be shared or otherwise used, unless there is evidence of illegal use, in which case server logs may be reviewed.

 

 

3) COOKIES

To make your visit to our website more attractive and enable certain functions, we use cookies. These are small text files stored on your device.

  • Session cookies: deleted after closing your browser.

  • Persistent cookies: remain on your device to recognize your browser on subsequent visits.

Cookies may store user information such as browser and location data or IP addresses. Some cookies simplify the ordering process (e.g., remembering cart contents). Processing of personal data via cookies occurs based on:

  • Art. 6(1)(b) GDPR – execution of contract

  • Art. 6(1)(f) GDPR – legitimate interest in functional and user-friendly website

You can configure your browser to be notified about cookie usage, accept or reject them, or disable them entirely. Note that website functionality may be limited if cookies are disabled.

Browser-specific instructions:

 

 

4) CONTACTING US

When contacting us (e.g., via contact form or email), personal data may be collected to respond to your inquiry and handle technical administration. Legal basis:

  • Art. 6(1)(f) GDPR – legitimate interest in responding

  • Art. 6(1)(b) GDPR – if inquiry aims to conclude a contract

Data will be deleted after final processing unless legal retention obligations exist.

 

 

5) CUSTOMER ACCOUNT AND CONTRACT PROCESSING

Personal data provided to open a customer account or for contract processing is collected and used under Art. 6(1)(b) GDPR. Account deletion is possible at any time by contacting support@noire-london.co.uk. After contract completion or account deletion, data is blocked and later deleted according to legal retention periods unless further consent or legal justification exists.

 

 

6) USE OF DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription
 By subscribing to our newsletter, we send regular updates and offers. Required information: email address. Other data is optional for personalization. We use a double opt-in process: you will receive a confirmation email to activate subscription. Data processing is based on Art. 6(1)(a) GDPR. You can unsubscribe anytime via the newsletter link or by contacting us.

6.2 Existing Customers
 If you provided your email during purchase, we may send offers for similar products based on our legitimate interest in personalized marketing (Art. 6(1)(f) GDPR). You can object to such use at any time.

 

 

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 Delivery
 Personal data is shared with carriers as necessary for delivery. Payment data is shared with banks or payment providers as required. Legal basis: Art. 6(1)(b) GDPR.

7.2 Payment Providers

  • PayPal: payment data shared with PayPal for processing. May include credit checks based on Art. 6(1)(f) GDPR. Privacy details: PayPal Privacy

  • SOFORT: payment data shared with SOFORT GmbH for payment processing. Privacy details: SOFORT Privacy

 

 

8) REVIEW REMINDERS

We may use your email to send one-time reminders to review your order if you consent during or after the purchase. Consent can be revoked anytime.

 

 

9) SOCIAL MEDIA PLUGINS

We use social plugins (Shariff solution) for Facebook, Google+, and Instagram. Plugins are integrated as HTML links to prevent automatic connections. Interaction occurs only if you click the link. Data is handled according to platform privacy policies:

 

 

10) ONLINE MARKETING

10.1 DoubleClick by Google
 Cookies used for relevant ads and campaign reports. Processing based on Art. 6(1)(f) GDPR.

10.2 Google AdWords Conversion Tracking
 Cookies used to track effectiveness of ads and conversions. Data anonymized and not personally identifiable. Opt-out via Google Ads Settings.

 

 

11) WEB ANALYTICS

Google Universal Analytics
 Cookies used to analyze website usage, with anonymized IP addresses. Opt-out via Google Analytics Opt-out. User-ID used for cross-device analysis, anonymized.

 

 

12) RETARGETING / REMARKETING

Facebook Pixel: tracks user interactions after seeing ads, anonymized for statistical purposes. Consent required.
 Google AdWords Remarketing: displays interest-based ads via cookies. Consent required.

 

 

13) RIGHTS OF DATA SUBJECTS

13.1 GDPR Rights

  • Right to access (Art. 15)

  • Right to rectification (Art. 16)

  • Right to erasure (Art. 17)

  • Right to restriction of processing (Art. 18)

  • Right to be informed (Art. 19)

  • Right to data portability (Art. 20)

  • Right to withdraw consent (Art. 7(3))

  • Right to lodge a complaint (Art. 77)

13.2 Right to object
 You can object to processing based on legitimate interest at any time. For marketing, objection ends the processing immediately.

 

 

14) DATA RETENTION

Data is stored according to legal retention periods (e.g., tax and commercial law). After expiration, data is routinely deleted unless required for contract fulfillment or other legitimate interests.